Category Archives: Advertising

Become One With the Game

By Duane Brown | Published: June 17, 2008
Tim Zuckert, president-CEO of Shift Control Media, has penned a piece over at AdAge; Become One With the Game. He gives a nice overview of gaming and why more brands, Geico and Aflac, should get involved with video games. Games are a reflection of your brand; they should be original and entertaining first and foremost. Just as [...]
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AdverGames From Around The World

By Duane Brown | Published: June 4, 2008
Here are a few advergames I came across over the last few weeks from around the world. Sun Microsystems has a new game called Identity Hero, which has you play the role of an IT Manager. With the currengt shortage of IT workers and everyon trying to get people into the IT filed, this sounds like [...]
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In-Game Ads Hits Saudi Arabia

By Duane Brown | Published: May 28, 2008
OMD Digital is set to launch an in-game ads program in Saudi Arabia, which is the first of its kind in the Arab world. “Gaming is a very significant hobby for the Saudi youth, both males and females,… They are going to be targeting youth through Burnout, Guitar Hero, NFS Pro Street , Pro Evolution Soccer and [...]
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The Sims 2 + Ikea = Product Placement

By Duane Brown | Published: May 22, 2008
Last week more then a few places were mentioning the recent partnership between EA and Ikea (here, here, here, here, and here). The Sims 2 IKEA Home Stuff Pack ships to retailers everywhere on June 23 in North America, June 27 in Europe and June 20 across the Asia/Pacific regions. The Ikea UK marketing manager, Anna [...]
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Advertising: What Caught My Eye & Mind Last Week

By Duane Brown | Published: April 22, 2008
Last week has been crazy at work and there was more then a few items that caught my eye and mind last week in the advertising world. Here are a few of those things from the wired world: A Kane & Lynch: Dead Men ad has been banned by The Advertising Standards Authority. Nintendo has continued [...]
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PlayStation 3: Soldiers (can you find all the PlayStation images)

By Duane Brown | Published: April 9, 2008
I love this new campaign by Sony for the PlayStation 3. This is a play off their very dark trend for the system. These pictures are done by ad firm BBDO Chile and surfaced on IBelieveInAdv.com. One of my favorite sites for a look at advertising on a global perspective. The ads feature hidden PlayStation [...]
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30th Anniversary: Space Invaders takes over Yahoo Japan

By Duane Brown | Published: April 7, 2008
As part of the 30th Anniversary of Space Invaders, creater Taito is taking over Yahoo Japan. Word is that this was part of Taito’s April fool project to scare the Yahoo visitors, but the Space Invaders Yahoo page is still live. Go to the site before they take it down. Taito is collaborating with many [...]
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The Dark Knight ARG: The One Wiki You Have To Follow

By Duane Brown | Published: March 5, 2008
If you are into alternate reality games (ARGs) then you might want to check out WikiBruce. The website has a page setup for the Dark Knight ARG which should have a tie in for the video game being developed for a summer launch date. This is an ARG I’ve been following since last fall and [...]
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Gamespot’s Dubious Honors Awards for Despicable Use of In-Game Advertising

By Duane Brown | Published: February 29, 2008
Gamespot use the dubious honors awards to point out games that shines in the spotlight in a negative manner. The choices are fun and some are down right bad ideas when you think about them… no wait they had bad execution really. See what the editors and readers picked. Dubious Honors: 2004: Editors Pick: Need for Speed [...]
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EA gets inspired by eHarmony commercials

By Duane Brown | Published: February 18, 2008
Electronic Arts has some fun spoofing the eHarmony.com campaign in a collection of new spots promoting its Burnout Paradise driving game. See a bunch of the ads here, in which couples laugh about how they found compatibility largely through “T-boning” and “rear ending” each other (in the game). [Via AdFreak]
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