Category Archives: Advertising

Ubisoft Wants the Female Market

Ubisoft wants to start spending more money and go after the other half of the video game industry, females: Ubisoft Gets in Touch With Female Side. The article talks about how half of gamers are female and don’t get marketed as much. However, the latter part of that statement is not true. Female gamers have [...]
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How is this a game?

The title of this post is the very question I asked myself this morning as I read Cadbury eyebrows game goes live at the O2. The agency behind the campaign Drum PHD and has been working on this since the beginning of the year. Concert-goers, who will be watching acts including Lily Allen and The Saturdays, [...]
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Cooperation in branded entertainment

Came across a post Friday night that M&C Saatchi Sport & Entertainment is partnering with video game development house nDreams. This is nothing new as company’s like Fuel Industries are providing global companies with these kinds of service(s) for more then a decade now. Even when nDreams appoints M&C Saatchi guru as non-exec director you [...]
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Think B4 You Speak Campaign: You’re So Gay

There has been some chatter around my circle of friends about the recent launch of the Think B4 You Speak Campaign. Even the guys at Penny Arcade have done a comic on the marketing initiative. When I first saw some the tag lines they were gong to use with the campaign posters I laughed out [...]
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The Little Fine Print in Digital Marketing

On Thursday I was surfing Facebook and noticed a Social Ad (the one to the left) for Family Guy. I don’t usually click on Social Ads but this was for a contest to win the complete series up to season 6 . I said hmm… why not make this one click. I’m that much of [...]
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Razorfish’s Digital Outlook Report 2009: Ad Exchange

We’ve been talking about private & public exchanges a lot in my eBusiness class over the last 2 month. So when I got to Razorfish’s Digital Outlook Report for 2009 that mentioned ad exchanges, I kind of got excited because it’s an area I’ve been learning, studying and writing a lot about over the last [...]
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Why a Facebook Page is similar to nurturing a garden

I had the please of talk with an account manager this week about how a Facebook Page is like nurturing a garden. They both take time/investment, planning and passion.
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Facebook: Video Game Social Ads [Online Advertising Project]

I’m decide today to start a new little project to collect pics of some of the gaming ads on Facebook. I’ve always loved the collections you see online for beer, holiday menus, icon sets and even Bettie Page. You can check out the new set here on Flickr. Of course I’ll be sharing this on [...]
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Facebook Advertising: Social Ad for LittleBIGPlanet

Anyone who knows me knows that I love advertising. I live and breath the industry night and day. I’m not very good at taking vacations from work and there are times my boyfriends get a little annoyed that I obsess about work all the time. With all that being said I’ve never been one to click [...]
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Selling Music Through Video Games aka Official Rock Band 2 Set List!

With E3 coming to a close this week and a few interesting news pieces coming out of E3. The one very interesting part that I loved seeing is the continued success of music based video games including Rock Band 2. You can check out the list of tracks here. Guns N’ Roses new album “Chinese Democracy” [...]
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