Category Archives: Advertising

Razorfish’s Digital Outlook Report 2009: Ad Exchange

We’ve been talking about private & public exchanges a lot in my eBusiness class over the last 2 month. So when I got to Razorfish’s Digital Outlook Report for 2009 that mentioned ad exchanges, I kind of got excited because it’s an area I’ve been learning, studying and writing a lot about over the last [...]
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Why a Facebook Page is similar to nurturing a garden

I had the please of talk with an account manager this week about how a Facebook Page is like nurturing a garden. They both take time/investment, planning and passion.
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Facebook: Video Game Social Ads [Online Advertising Project]

I’m decide today to start a new little project to collect pics of some of the gaming ads on Facebook. I’ve always loved the collections you see online for beer, holiday menus, icon sets and even Bettie Page. You can check out the new set here on Flickr. Of course I’ll be sharing this on [...]
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Facebook Advertising: Social Ad for LittleBIGPlanet

Anyone who knows me knows that I love advertising. I live and breath the industry night and day. I’m not very good at taking vacations from work and there are times my boyfriends get a little annoyed that I obsess about work all the time. With all that being said I’ve never been one to click [...]
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Selling Music Through Video Games aka Official Rock Band 2 Set List!

With E3 coming to a close this week and a few interesting news pieces coming out of E3. The one very interesting part that I loved seeing is the continued success of music based video games including Rock Band 2. You can check out the list of tracks here. Guns N’ Roses new album “Chinese Democracy” [...]
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Become One With the Game

Tim Zuckert, president-CEO of Shift Control Media, has penned a piece over at AdAge; Become One With the Game. He gives a nice overview of gaming and why more brands, Geico and Aflac, should get involved with video games. Games are a reflection of your brand; they should be original and entertaining first and foremost. Just as [...]
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AdverGames From Around The World

Here are a few advergames I came across over the last few weeks from around the world. Sun Microsystems has a new game called Identity Hero, which has you play the role of an IT Manager. With the currengt shortage of IT workers and everyon trying to get people into the IT filed, this sounds like [...]
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In-Game Ads Hits Saudi Arabia

OMD Digital is set to launch an in-game ads program in Saudi Arabia, which is the first of its kind in the Arab world. “Gaming is a very significant hobby for the Saudi youth, both males and females,… They are going to be targeting youth through Burnout, Guitar Hero, NFS Pro Street , Pro Evolution Soccer and [...]
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The Sims 2 + Ikea = Product Placement

Last week more then a few places were mentioning the recent partnership between EA and Ikea (here, here, here, here, and here). The Sims 2 IKEA Home Stuff Pack ships to retailers everywhere on June 23 in North America, June 27 in Europe and June 20 across the Asia/Pacific regions. The Ikea UK marketing manager, Anna [...]
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Advertising: What Caught My Eye & Mind Last Week

Last week has been crazy at work and there was more then a few items that caught my eye and mind last week in the advertising world. Here are a few of those things from the wired world: A Kane & Lynch: Dead Men ad has been banned by The Advertising Standards Authority. Nintendo has continued [...]
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