Author
Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Author Archives: Duane Brown
Ambassador vs Advocate: Which do you want for your company?
I had a stimulating conversation this past week with a colleague about the difference between an ambassador and an advocate….. well more to the point if there was a difference. There are some who believe they are one and the same but I don’t believe there are. There is a subtle difference and that difference [...]
Posted in Marketing 2 Comments
A Guerilla Experiment in Sentiment Analysis
Syncapse, a digital technology agency, recently release a new whitepaper on Tuesday called A Guerilla Experiment in Sentiment Analysis
The summarization of large amounts of information into a single digestible Key Performance Indicator is a major problem in social media measurement. The dominant paradigm in social listening tools is to rate all content with a positive, [...]
How Are Global Fortune 100 Companies Leveraging Social Media?
That’s one big question trying to be answered in a new study put out by Burson-Marsteller. If you don’t want to read the report. Then check out this very cool infographic that came out today care of Flowtown.
65 percent of the Fortune Global 100 had active accounts on Twitter, 54 percent had a Facebook fan [...]
Posted in Social Media Leave a comment
Event: HST 101 for Business
ING Direct Canada is hosting a seminar for business on HST, which is coming into affect July 1st, 2010.
Ready or not, the HST (Harmonized Sales Tax) is coming and we want to help you get your business prepared for it.
Come and join our HST 101 for Business seminar to learn how the HST will affect [...]
Posted in General Leave a comment
DICE 2010: The future of gaming
Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular “Facebook Games” era.
Xbox 360 Games – E3 2010 – Guitar Hero 5
Posted in Online Worlds Leave a comment
The future of social media monitoring
This past week a report surfaced that only 50% of tweets are in English. The other 4 top languages are Japanese, Portuguese, Malay & Spanish. The release of this report got me thinking as more global firms get into monitoring their brand online and the implications for them by this report.
We already have [...]
Posted in Social Media 3 Comments
#CupCakeWednesday: another example of the power of Twitter
All About The Cupcake
An innocent tweet last week has brought the joy of cupcakes to my door this afternoon. What started out as a conversation between two of my friends about cupcakes and Cinnabon launching their new cupcake line in the US this year. Got Cinnabon to not only connect with my two friends but [...]
Posted in Social Media Leave a comment
Custom Facebook Pages
I’ve been doing a lot of research the last week for a new project I’m working on. I’ve been researching options and possibilities for Facebook Pages as well as seeing what some of the biggest and not so bad brands on Facebook have been doing. As you can imagine, there is a wide spectrum of [...]
Posted in Marketing 4 Comments
Did You Know?
I often watch this video with excitement as I think about what the future will hold as I take the next step in my life. However, the title of this video is also how I felt today. There was a lot I didn’t know or at least felt I didn’t. But come Monday… the gloves [...]
Posted in Research Leave a comment
Event: Talk is Cheap 3.0