Geo-Mapping: Changing Demographics

Today I spent the day at a client’s conference: CFA Marketing Day 2010 and saw a great presentation on Geo-Mapping: Changing Demographics:

Wouldn’t you love to see exactly where your competition is located? How about finding out whether the area you have in mind can support the business? Wouldn’t you just love a road map to business success and savings? Geo-mapping may be the answer. In this session, learn how you can leverage existing data through geo-mapping and how geo-mapping has revolutionized market research and practices.

Presented by: Paul Thompson P.CRM, Senior Manager, Client Services, Pitney Bowes Business Insight
Paul Thompson draws upon over 15 years experience in helping franchisors and franchisees better manage their operational strategies. Having worked with the who’s who of Canadian retailing and restaurants, Paul brings intelligence, insight and intuition to bear on the tough challenges facing today’s retailers.

Still digesting alot of what I heard but it was a fascinating look into an area of marketing that I don’t spend a lot of time playing in.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.