Managing social media in the enterprise world

Olirier Blanchaed has a great post; How To manage an enterprise Twitter presence: Avatars, account structure and response methodology,  about managing your Twtter account in the enterprise world. Two of the big rules he felt you need are the following:

1. Create two way dialog with real people to real people. Don’t sound like a press release.

2. Be selfless and of massive value to the community. No one gives a crap about you, what they care about is what you can do for them.

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