My goal is to help put together a complete list of social media monitoring/listening tools out there on the market. We all know about Radian6 and Sysomos or even Rapleaf. But what about Infegy or even the new product from the team at Scout Labs. I’ve been looking for a great list the last few weeks as I’m pitching a few potential clients and couldn’t find any. Most lists out there mention a handful of up to 10 applications and that’s it. I think this is an important list because it’s not a one size fits all solution.
Radian6 is the darling on the market right now and having demoed their product and a few others, I can honestly say that it’s a great product. However, maybe the product is too feature rich for your current needs and you want something slimmed down. Maybe you even want to start out with a few free products to help identify your goals for monitoring your brand. Then I’m hoping this list will help us over time. You should also check out these two articles: Free Social Media Monitoring Tools and 19 Free Social Media Tools for Your Dashboard for a list of a lot of the free tools on the market.
[Update] You should also check out: Forrester Wave™: Social Media Listening Platforms, Q1 2009.
Last Updated: March 01, 2010
- Attensity
- Attentio
- biz360
- Brandseye
- Brandtology
- Brandwatch
- Buzzient
- Buzzlogic Insight
- BuzzNumbers
- Cision Social Media
- Collective Intellect
- Content Intelligence
- Crimson Hexagon: VoxTrot
- Dialogix
- DNA13 (USA) or MediaVantage (Canadian)
- Dow Jones Insight
- eCairn
- Feedback Ferret
- Filtrbox
- ImpactWatch
- Infegy
- InfoNgen
- JamiQ
- Jodange
- Lexalytics
- ListenLogic: RESONATE
- MediaMiser
- Moreover
- MyFrontSteps
- Narrative Networks
- NetworkedInsights
- Nielsen: BuzzMetrics
- Onalytica
- Overtone: Open Mic
- PropheSEE
- Radian6
- Rapleaf
- ReputationDefender
- ReputationHQ
- RepuTrace
- Ripple6
- Sentiment Metrics
- Scout Labs
- Smmart
- Spiral16: Spark
- Sports Media Challenge: Buzz Manager
- StartPR
- Streamwall
- Sysomos
- Techrigy: SM2
- TNS Cymfony
- trackur
- Trendrr
- Viralheat
- Visible Technologies: TruCast or TruReputation
- Whitevector
If you’ve any questions, comments or want to let me know of an app I missed. Then please feel free to contact (e-mail or @DuaneBrown) me. I love hearing from people.
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42 Comments
Hey!
Great list. I’m glad to bookmark it. Very helpful.
I wonder if there is a way to do a feature spreadsheet on these services.
A beer to the first person who can tell me how to measure the impression reach of a message on twitter. (not the reach of a tweet, but the combined reach of a campaign based on variable keywords)
A bottle to the one who can automate sentiment of those tweets.
I haven’t found a tool that can do that yet very well.
Since all of the companies will be reading this post… I am open to hearing your thoughts
email me at collin.douma@proximity.ca
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RT @duanebrow Paid SM monitoring tools: [link to post] What have I missed? Get your geek on & help make this list better for everyone.
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@duanebrown has put together a very good list of paid social media monitoring tools. Any additions anyone? [link to post]
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Hi Duane,
Great list, and a great resource for folks looking to research monitoring tools. Thanks for including us, and for the kind words.
cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra
Hi Duane,
There’s one more to add to your list..
dna13 – we’re an aggregator of media content providers (including Neilsen Buzz Metrics and Moreover if you want to talk internet and SM coverage).
We aggregate social media content, TV, print, magazines, online and internet news into a single dashboard monitoring tool.
Helps PR and marketing pros monitor and measure everything in one location.
I’m sure your list will be extremely helpful for all those trying to listen with confidence!
Cheers,
Alecia O’Brien
dna13
@aobrien
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Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide – Creative Traction [link to post]
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Thank you again everyone for the great feedback so far. Going to work really hard to keep this list updated.
I also added this to my Top Social Media Monitoring and Measurement Posts of the Week on our blog. I was going to @reply you, but then I would have bumped your post off of our homepage
Great list Duane! I’ll definitely be making use of this in the near future (clients love options!)
Hey Hannah
Thanks again. It’s a great post.. so I had to RT it as well. Put in a little discourse as well. Never heard of Factiva, so I’ll have to check them out as well.
Hey Colin
I’m glad you find it useful. Let me know if you come across any not on my list.
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RT @duanebrown Updated SM Tools List to include DNA13 & impactwatch: [link to post]
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Hi Duane,
MediaMiser is a media monitoring and analysis firm that offers social media monitoring services. Would love to show you sometime!
Kelly Rusk
@krusk and @MediaMiser
Thanks for the great list and the mention
Leon
Sentimentmetrics.com
Duane,
Be careful what you wish for.
I started out looking for all of the companies who offered social media analysis (tools or services) in 2006. I expected to find a few dozen companies, but my database is now at 200. The more you look, the more you find. Of course, they don’t all do exactly the same thing, which is what keeps it interesting.
Two lists you might find interesting: Social Media Analysis for Workgroups (software) and the 63 companies in the 2nd edition of the Guide to Social Media Analysis.
I also post the latest news from the industry at Social Media Analysis. Hope you like it.
Nathan Gilliatt
Principal
Social Target
Hi Duane,
Thank you so much for include Spark on your list. We continue to post software upgrades and improvements on our blog, so keep an eye out for more technology from Spiral16!
Whitney Mathews
Social Media Manager
Spiral16
@whitneymathews
@spiral16
never too late to comment.
.
I work for eCairn (kind of started it btw).
I’m surprised you put rapleaf in there
I have a request for you if thats ok. We think we have a very different approach to this issue than other platforms (i.e: we don’t start with topics and keywords). If you’re curious, I could tell you about it
Laurent
Hi!
Thanks for keeping this list open: let me submit the name of another social media analytics firm, called linkfluence (linkfluence.net), focusing on social graph analysis, qualified monitoring and opinion research.
Best,
Stan Magniant (@stanm), linkfluence
Dialogix is another great social media monitoring tool – it tracks sentiment about particular brands or entire industries, across ALL social media platforms, and allows you to track your key influencers and hecklers. Visit http://www.dialogix.com.au
Please also checkout Tweettronics (http://www.tweettronics.com), a new Twitter focused brand, product, topic and influence monitoring service.
There are certainly a lot of companies and solutions available these days! After being one of the players in the traditional media measurement and intelligence for so long, it has been fun to expand our offerings and then to see this market successfullly blossom . But it has also made it more confusing for a buyer of these services.
We at Biz360 agree with you that this is absolutely not a one-size fits all situation. As evidenced by the range of companies on your list – as well as the companies on our own client list. In order for the buyer to be successful, it is important that they have a solid picture of what they want to accomplish with the solution. Or if they are new to this, that they are working with a partner who can help them to identify that. A larger global enterprise wide company has very different needs than a small or midsized company with or without staffing to manage their monitoring, measurement and outreach. Additionally, a PR executive, product researcher, brand marketer or online community manager may all have individual needs.
We offer multiple self-service applications, as well as customized services and analyst reporting services, depending on the specific business needs of each client. For examples, among our range of solutions we can isolate invaluable product reviews down to the specific attribute and SKU levels; marry both social and traditional media into consolidated (and sometimes global multi-lingual) measurement programs; and of course simply track the social media channels.
Good luck with your list!
Hey Tam
Thanks for the comment and e-mail. I hope we can connect when you get back and run me through a demo.
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@garyvee A friend of mine has put a list together of a lot of the lot of them. A lot of these need to go out of business. [link to post]
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Great (working) list of Paid Social Media Monitoring from @duanebrown [link to post]
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Social Media Monitoring & Measurement Tools: The (almost) Complete Guide – [link to post]
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RT @deakaz: Social Media Monitoring & Measurement Tools: The (almost) Complete Guide – [link to post] (via @bkmacdaddy)
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@leahjones Here’s 39 paid [link to post] and lots of free http://tinyurl.com/ck8hvu. There’s about 200 co.s. Any criteria to narrow?
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One thing that we find is that there is a lot of confusion out there about the type of SMM solution that is the “best” for a particular company – there are consulting firms that will do everything for you and hand you a finished report, there are lightweight keyword-based monitoring tools, there are companies like Attensity that provide hosted/installed software for deep analytics and response combining SMM with internal data sources, etc etc.
One thing is for sure, as some others have posted, there is definitely room for a little consolidation in the industry, either by partnering or by acquisition.
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RT @verbr Finally! A complete list of SM monitoring tools (or, if not, pls add to it!): [link to post]
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@duanebrown just made connection w/ post [link to post] & past mention http://bit.ly/3UrRSF | we’d appreciate @RepuTrack add to list
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Finally! A complete list of SM monitoring tools (or, if not, pls add to it!): [link to post]
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@duanebrown Thanks, Duane. I am looking over your list now. Lots to absorb! Did you consider CoTweet? I use that for twitter accounts.
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@verbr Maybe just a list of Twitter monitoring tools is in order now. There are a number out there.
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@verbr CoTweet looks good. Haven’t demoed or used it personally. I was looking at products that cross all SM platforms.
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#socialmedia Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide [link to post]
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@D_Hock Dan have you not seen my list of Paid SM Tools: [link to post] ? There are tons of options. Depending on how you use the tool
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@duanebrown Thanks for the kudos Duane
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Hi Duane,
Would appreciate if you add Brandtology(http://www.brandtology.com) to your list too.
We offer a social media monitoring service that combines the use of technology and human analysts to deliver accurate and highly relevant business and brand intelligence to clients. In addition, we have the capability to support English, Mandarin(China, Hong Kong, Taiwan, Singapore), Bahasa Melayu (Malaysia), Bahasa Indonesia (Indonesia), Japanese, Korean, Tagalog (Philippines) which enables us to provide regional asian coverage.
Anyone who is interested to find out more can email me at ashley.lim@brandtology.com
Thanks!
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@iamaginge thr R hundreds of SMM products on the market – [link to post] OR http://bit.ly/gKabQ 4 sum examples – depends on needs
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@duanebrown absolutely! specifically because of this great post of yours. [link to post]
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Duane,
Not sure if already asked or if you’ve done since you posted but would really like to see a comparative chart on free or paid measurement tools. Can you direct me to such a list?
Thank you, Rick
Hi Rick
Thank you for the comment. There are a few comparative lists out there but the best one might be:
The Forrester Wave Listening Platforms Q1 (free download)
http://www.creativetraction.com/2009/07/24/forrester-wave-social-media-listening-platforms-q1-2009/
Let me know if this helps. All the tools are so different that comparing them is a real challenge with no standards of any kind in place. I’d highly recommend demoing some of the tools and see how they might work for different clients that you’ve. Some of the non-North American tools are great to look at as well.
Great post. Anyway you could add ListenLogic to the list?
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