The guys and gals over at Activision and Radical Entertainment have been working hard on Prototype and promoting it has E3 last week. I finally got around to checking out the website today and it’s using Facebook connect in a very unique way. Back story on the game:
You are the PROTOTYPE, Alex Mercer, hiding in human form. You step out onto the streets of New York with no memory, but limitless power. As a terrifying viral epidemic sweeps across Manhattan, top-secret Black Watch Special Forces move in, transforming it into a war zone. Delve into the mysteries of your origin, the true nature of your power and your part in a conspiracy 40 years in the making.
I logged in and the system started to pull some data from my Facebook and used it to give me a pretty unique experience. If you are into video games, digital advertising/experience you should be checking this out: Prototype Experience. The game launched yesterday.
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[...] marketing/marketing in the video game industry. Connect with the people behind such campaigns as Prototype experience, Dawn of War II’s Publicity, The Sims 2 and H&M, Halo 3 and even Sony’s fake blog scrap [...]