Hitwise just launched in Canada recently. Their inaugural post is about How Canadians Spend Their Time Online. The following are the top 5 popular parent categories for Hitwise data:
Search Engines
Social Networks & Forums
Entertainment
Email Service
Business & Finance
Search Engines attract a much larger share of visits in Canada than in the US or UK. Search Engines account for a 53% larger share of Canadian internet visits compared to the US and 22% larger than the UK. Social Networks, Entertainment (in particular YouTube) and web based email are also much more popular (as measured by share of Internet visits) in Canada than in the UK and US. Conversely, Adult and Shopping and Classifieds attract a much smaller share of visits in Canada than in either the UK or US.
You can check out of the full post, which I think is a great comparence is my post yesterday about Canadians Social Media Habits. It’s great to see more firms breaking out Canadian data and not just lumping us into the US. I find we get left off of some global reports, which I’m extremely glad to see is changing.
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2 Comments
Twitter Comment
Look! Canadiens are online! [link to post]. Reads like an Onion story, doesn’t it?
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Twitter Comment
RT @Shamberg: Look! Canadiens are online! [link to post]. Reads like an Onion story, doesn’t it?
– Posted using Chat Catcher