Canadians Social Media Habits

One Degree has a mini-post about Delvinia and their recent survey about Canadians and our use of social media. You can go and check out the post: Even More Social Media Stats about Canadians. Results are based on 11,559 regionally and  demographically representative* AskingCanadians™ panelists surveyed, 50/50 gender split, broken down  as follows:

1,112  were 18-30 year olds (NGen)
3,432 were 31-44 year olds (Gen X)
6,222 were 45-65 year olds (Boomers)
793 65+ were olds 65+

Some of the high lights from the survey include:

Canada’s view towards Social Networking:

  • 83% of female Canadians aged 18-30 feel digital technology allows for easier social connections, compared to their male counterparts at 76%.
  • Only 6% of NGen and 4% of Gen X report visiting recent media darling, Twitter, in the last month. The same as other, less talked about social networks including Hi5, DIGG and Tagged.

SHARING INFORMATION

When sharing information online, here’s how Canadians felt:

  • Only the majority of NGen are comfortable sharing demographic information (53%) – the majority of all other generations are neutral or not comfortable sharing information like their age, gender and marital status.

*Representative of Canada, based on Stats Can figures

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  1. [...] can check out of the full post, which I think is a great comparence is my past yesterday about Canadians Social Media Habits. It’s great to see more firms breaking out Canadian data and not just lumping us into the US. [...]

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