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Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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What I'm Doing...on Twitter
- To many hotties on Bloor street as I go for my afternoon walk... 24 mins ago
- @richardrhyme Which places....fun places I hope? in reply to richardrhyme 45 mins ago
- @kenschafer Hey Ken... how is life going.. how is Tucows? in reply to kenschafer 57 mins ago
- @richardrhyme "Suck it up." is not a real solution. They should not be managers.... in reply to richardrhyme 1 hr ago
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Recent Posts
Razorfish’s Digital Outlook Report 2009: Ad Exchange
One of the concerns for ad exchanges was the privacy of consumer’s data. This is one of the major issues with public or private exchanges. You’ve to make that you are protecting your customer’s data because they could up and leave if they don’t feel it’s safe. How many clients did CIBC lose in 2007 when it lost a hard drive? Privacy is important but the idea that you are adding value to the clients business is important.
With 4 potential ad exchanges competing for advertisers, publisher and clients money, it’s going to get very competitive in 2009 as they try and show they can provide value over the long term. Vaue can be both tangible and intangible but I feel that tangible values are going to be more valued in 2009 with the recession we are in. In the end, Razorfish has some good ideas but adding value and privacy of customer’s data are also going to be sticking points for ad exchanges in 2009.
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