With the exception of the new Transplant the Rainbow video receiving some great numbers this week. The overall campaign for Skittles is starting to drop even faster then last week.
YouTube (views)
Transplant the Rainbow: 10,615
Skittles – Tailor: 5,766 Views
Skittles – Sour Man: 4,607 Views
Skittles – Pinata Man: 4,285 Views
Since the new video, Transplant the Rainbow, was added last week. It was went from 2,000+ views to over 10,000 in a week. The other videos aren’t connecting as well as this new one.
Twitter Search: 100 Search Pages with 24 Hours
We are now starting to see a decline in the Twitter Search results. It took a mere 24 hours for the “Skittles” terms to reach its 100 page results limit two weeks ago. Today we are seeing that it’s taking almost 4 days to reach the same end point, which is also 24 hours longer the last week. This is a telling sign that the Skittles momentum is starting to wear down after just a few weeks of being on the scene.
Facebook Friends: 610,857
Skittles has a lot of friends on their profile page and this week is no different. They have about 2,000 more then last week. I’m starting to wonder if there is a limit of friends you have on Facebook. Even Obama doesn’t have more then 1 million friends. It’ll be interesting to see what the first company/product/service/person is to reach 1 million friends.
Flickr: Photos: 17,441
As I mentioned last week, the number of photos on Flickr is going to be the most interesting of the key metrics to track. We are only seeing an increas of 100+ photos in the last week. This can’t be a good sign for the longevity of this campaign.
Conclusion
Next week, well be the last week I track the stats for this campaign besides doing an overall analyze on April 3rd. Skittles you have lost your mojo and you are going to need some help getting it back.
Related posts:
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- Skittles Scandal: Final Results [Sunday April 12th] Last month we had the Skittles experiment launch (Part 1,...
- Tracking your Social Media Time A few weeks ago I talked about building out your...
- Facebook does not like Bit.ly URLs in messages I remembered a few weeks ago that Mashable mentioned that...
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2 Comments
Have you checked out the numbers on their status updates?
http://angrysocialmarketer.blogspot.com/2009/03/checking-in-on-skittles.html
Hey Jason
I can’t say that I’ve. I decide to stick to these metrics as I felt they were more compelling in the end. Nice post about the staus updates for Skittles.
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New blog post: Skittles Scandal: Tracking the Skittles Experiment [Friday March 20th] [link to post]
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[...] month we had the Skittles experiment launch (Part 1, 2, 3, 4) around the world and everyone and their grandma had something to say about it. After tracking [...]
[...] comprehension of this theory paid off in the immense amount of publicity (see numbers here) generated by the move to this new Web site. Skittles understood human cognitive processes and the [...]