Bolding your Title in PPC Campaigns. Does it work?

By Duane Brown | Published: March 10, 2009

keyword-boldingI was recently with a client reviewing their AdWords account. I noticed that they were bolding certain words in the title copy for all their PPC campaigns. I have never seen this done before and after doing some research, I’m not sure it’s worth the valuable real estate in the title field. You only 25 characters to make a catchy title and to take up a 1/3 of that to bold a keyword(s) feels like a waste of space to me. Also, people generally start to turn out effects like this if everyone starts to do it.

Does anyone bold their title in PPC campaigns?

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2 Comments

  1. Josh Millrod
    Posted March 17, 2009 at 3:17 pm | Permalink

    The CPC benefits totally make it worthwhile to include keywords in the title. I’ve also seen that ads with keyword based titles get much better click-thru-rates (by a substantial amount).

    You just need to be creative and use the keywords wisely.

  2. Duane Brown
    Posted March 21, 2009 at 12:43 pm | Permalink

    Hey Josh

    Totally agree. I found my client was lacking creative copy and not using it as effectively as he could be. I hope he takes my suggestions and start to gain a better CTR.

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  1. By duanebrown (Duane Brown) on March 10, 2009 at 9:39 pm

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