Facebook Advertising: Social Ad for LittleBIGPlanet

Anyone who knows me knows that I love advertising. I live and breath the industry night and day. I’m not very good at taking vacations from work and there are times my boyfriends get a little annoyed that I obsess about work all the time.

With all that being said I’ve never been one to click on banner ads. Very few catch my attention and maybe being part of Gen Y has something to do with that. However, today I logged on Facebook and saw an ad for Sony PlayStation’s LittleBIGPlanet brought to you by future Shop. The ad took to me Future Shop’s “landing page” for the game and it left me wanting more… more information… more video… more screens and more interaction (yes I clicked on the ad).

This is the part that has been bothering me all day. Why did I click on that ad? I love video games and I love advertising but I can’t say I’m excited for LittleBIGPlanet. Also, why didn’t Future Shop do more then just take me to the “landing page” for the game? I think they left some opportunity on the table to interact with me more.

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