Tipster Thursdays: Building On The Strong Flickr Community

Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different uses for the technology. This weeks column is going to look at Flickr.

Flickr is an online photo management tool. I’ve been using Flickr for more then a few years now… mind you I need to reactivate my pro account. Flickr has always been about the community. I don’t think it would have gotten to where it is today if it didn’t focus on connecting like minded people.

DeSmogBlog put the power of the community to use for them in their Flickr contest; The Greenest Photo Ever Contest group. They have just over 140 people following the group. These are people who opted-in and wanted to learn DeSmogBlog and help climate change.

DeSmogBlog exists to clear the PR pollution that is clouding the science on climate change.

The key to using Flickr from a marketing perspective is to think about it as a community building tool. The question you need to ask yourself is “How can I leverage the community at Flickr”, which could be the following:

1. Employ Flickr’s mobile feature to upload photos from your events for the community.. in near real time.
2. Run a Wallpaper or screenshot contest like DeSmogBlog
3. Use the group feature to build a community and promote photos from the group on your website a la Torontoist.
4. Make use of the photos in your group to create a calendar/poster for Child’s Play Charity using Qoop. Have the dev team sign the poster(s).
   

Flickr is a great tool and one I use on a regular bases. Getting the most out of social media.. is more about giving your community what they want. What would you use Flickr?

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