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In-Game Ads Hits Saudi Arabia
OMD Digital is set to launch an in-game ads program in Saudi Arabia, which is the first of its kind in the Arab world.
They are going to be targeting youth through Burnout, Guitar Hero, NFS Pro Street , Pro Evolution Soccer and other major Xbox and PC titles. With Dubi and parts of the Middle East gaining traction with digital technology. This is only the start of a new revenue stream for a region known for piracy. Mobile technology is also one of the fastest growing technologies in this region and should become a compliment for in-game ads as more games go mobile.
[Via Business24-7.ae]
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