Weekly News & Link Roundup: May 4 – 10, 2008

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy some light reading over the weekend.

Is “Virality” Baked Into Your Game Mechanics – or a Marketing Afterthought?

The Sims & IKEA Are An Exercise In Tasteful Product Placement 

More Hidden Streetwear In GTA IV

Zappos Shows How Social Media Is Done

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