Monthly Archives: May 2008

Weekly News & Link Roundup: May 25 – 31, 2008

By Duane Brown | Published: May 31, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Product Placement: What’s Next for The Sims?

By Duane Brown | Published: May 30, 2008
Last week I wrote a post about The Sims 2 getting Ikea via product placement within the game. This was a similar deal that Electronic Arts signed with H&M last year and McDonald’s in 2002. The New York Times has a post (Entering Virtual Worlds for Real-Life Pitches) about what the future might hold for [...]
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In-Game Ads Hits Saudi Arabia

By Duane Brown | Published: May 28, 2008
OMD Digital is set to launch an in-game ads program in Saudi Arabia, which is the first of its kind in the Arab world. “Gaming is a very significant hobby for the Saudi youth, both males and females,… They are going to be targeting youth through Burnout, Guitar Hero, NFS Pro Street , Pro Evolution Soccer and [...]
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The Andromeda Strain [Advergaming]

By Duane Brown | Published: May 26, 2008
At 9pm tonight is the premier of the The Andromeda Strain based on a book by Michael Crichton (1969). A&E has developed a video game, as they do for all their other properties, around the mini-series. The filming for the mini-series happened at the Burnaby, BC campus of Simon Fraser University. The game sets the stage [...]
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Sony.. What’s Your Brand’s Tag?

By Duane Brown | Published: May 25, 2008
Gavin Heaton has a fun piece on Noah Brier’s Brand Tag experiment. The long and short of it is…   First up, you observe a logo and then enter a single word response describing that brand. You can do this for as many logos as you wish. But then, the best bit — you can browse the [...]
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Weekly News & Link Roundup: May 18 – 24, 2008

By Duane Brown | Published: May 24, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Game cheats: GTA4, Mario Kart Wii and Halo 3 [Research]

By Duane Brown | Published: May 23, 2008
I started taking marketing research this semester at school and I’m beginning to think it’s an area I would like to explore more in marketing. I’ve always known how important it is but this class is opening my eyes. The boys and girls over at hitwise have done an analized how sufers have been searching [...]
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The Sims 2 + Ikea = Product Placement

By Duane Brown | Published: May 22, 2008
Last week more then a few places were mentioning the recent partnership between EA and Ikea (here, here, here, here, and here). The Sims 2 IKEA Home Stuff Pack ships to retailers everywhere on June 23 in North America, June 27 in Europe and June 20 across the Asia/Pacific regions. The Ikea UK marketing manager, Anna [...]
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Bring Your Community Into The Mix [Marketing + Penny Arcade]

By Duane Brown | Published: May 21, 2008
Penny Arcade is one of the top webcomics devoted to the gaming industry. It’s one part critic site, one part humor and one part community website. A few years ago they decided to go and make a game of their own and partnered with Hothead Games to produce “On the Rain-Slick Precipice of Darkness“, an [...]
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Age of Conversation: My Part of the Conversation

By Duane Brown | Published: May 12, 2008
So I sat down last night to write my 400 words on my marketing tragedy. It allowed me to really sit down and reflect on the last two years of my life… and a bit of 2008. I often find that I don’t site down and reflect on the past enough. I’m always just looking [...]
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