Monthly Archives: March 2008

New Client: Player1

I just signed up a cool start-up video game magazine: Player1.
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Age of Conversation 2: Why Don’t People Get It?

The “Age Of Conversation”, a collaborative book on the future of marketing, which I was proudly invited to co-author… thanks to Drew, and Gavin. Below are some of the chapter areas covering this year’s theme “Why Don’t People Get It”, which I’ve chosen to talk about my marketing tragedy: A topic only for the brave [...]
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Microsoft’s John Porcaro on Online Community [Podcast]

John Porcaro, Manager of the Online Community at Microsoft’s Xbox division talks with Marketing Voices about online trends and where the world of online is headed. He bring up Facebook & social networks, hiring from the community and what it takes to walk that fine line between transparency and secrets. [Via Marketing Voices at Podtech]
Posted in Online Worlds, Social Media | Tagged , , , | Leave a comment

Weekly News & Link Roundup: March 16 – 22, 2008

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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Weekly News & Link Roundup: March 9 – 15, 2008

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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How Mainstream is Second Life Really?

I was sitting in my Introduction To Management class the other day and some how we got on the topic of Second Life. We were talking about different industries and how some have monopolies in them. The prof asked how many people have heard of Second Life and mines was the only hand to go [...]
Posted in Online Worlds, Research | 7 Comments

Online Virtual World Atlus – Part 2

CMP’s Worlds In Motion is a new blog dedicated to virtual worlds including World of Warcraft and Second Life. A unique feature they added to the mix is an online world atlas for virtual worlds. I’m looking forward to seeing how this evolves over the longterm. This could become a great resource for marketers [...]
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Tipster Thursdays: Creating Social Software with BricaBox

Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different uses for the technology. This weeks column is going to look at BricaBox. Take [...]
Posted in Social Media, Video & TV Ads | Tagged | Leave a comment

The Dark Knight ARG: The One Wiki You Have To Follow

If you are into alternate reality games (ARGs) then you might want to check out WikiBruce. The website has a page setup for the Dark Knight ARG which should have a tie in for the video game being developed for a summer launch date. This is an ARG I’ve been following since last fall and [...]
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Blogs I Read: Marketing & Advertising

Something I love about the internet is discovering new blogs and websites dealing withe business and marketing side of the video game industry. Kzero Kzero’s blog, of the same name, deals with the virtual worlds but not so much with MMOs like World of Warcraft. Kzero’s chart on registered users within each virtual world is one of [...]
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