Tipster Thursdays: Include Prologue In Your Marketing Plan

Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different and unusual uses for the technology. This weeks column is going to look at Prologue.

Imagine Twitter for a group of people who share a common thread… that is what Prologue is. Put another way, Prologue is a private Twitter-style group blog theme for Wordpress. If hosted on your own domain, you could hack the software and make it not private, which is the aspect I wanted to focus on for today’s Tipster Thursday column. The key to using Prologue from a marketing perspective is to think about it as a two way group communication tool. The question you need to ask yourself is “How can my team or community interact using Prologue”, which could be the following:

1. Use Prologue for an internal group chat for current projects.
2. Host a global community chat with your developer and press from all over the globe.
3. Use Prologue to archive and track different media assets for later use by press.
4. Have your team post their thoughts on keynote presentations from PAX 2008, CES & GDC. Now your community can know what everyone is thinking about the same presentation.
5. Use Prologue to tag when your game(s) shows up in the media from different outlets. Let internal teams know if something is wrong in the article.

Prologue is a great idea from the folks over at Automattic. With it only being release a week ago, things are still in the early stages of taking off. If Prologue has the same kind of success as Wordpress then it’s going to be here for the long haul. Prologue is a group Twitter chat for the masses.

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