Monthly Archives: February 2008

Gamespot’s Dubious Honors Awards for Despicable Use of In-Game Advertising

Gamespot use the dubious honors awards to point out games that shines in the spotlight in a negative manner. The choices are fun and some are down right bad ideas when you think about them… no wait they had bad execution really. See what the editors and readers picked. Dubious Honors: 2004: Editors Pick: Need for Speed [...]
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Sony Opens Up PS3 and Talks In-Game Ads

Last year I mentioned Sony’s in-game ad unit (here and here) and how this is an interesting move and competes with Microsofts’ Massive, Google’s AdScape. Sony’s open platform is a clear departure from how things are done on Microsoft’s Xbox, whose exclusive model means all dynamic in-game ads must be brokered through Massive, a company the [...]
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Quantity vs Quality: Guess Who Won?

After attending PodCamp Toronto this past weekend. An interested debate took place between Ryan C and myself about quantity vs quality. One thing I find challenging with clients is helping them get past the numbers and start to look at the quality of the results. Quantity only matter to a threshold until it starts to [...]
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Weekly News & Link Roundup: February 17 – 23, 2008

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
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EA gets inspired by eHarmony commercials

Electronic Arts has some fun spoofing the eHarmony.com campaign in a collection of new spots promoting its Burnout Paradise driving game. See a bunch of the ads here, in which couples laugh about how they found compatibility largely through “T-boning” and “rear ending” each other (in the game). [Via AdFreak]
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Weekly News & Link Roundup: February 10 – 16, 2008

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. This [...]
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Facebook Game App Promotes TV Show

Jonathan Kleiman over at AllFacebook.com has a look at Breaking Bad’s Facebook game. This app is a fantastic example of a marketing solution for a product that can attract people who are not necessarily searching for it or anything in particular. This is why Facebook adds value over search marketing. The vast majority of people who [...]
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Wii Advertising In Downtown Chile

New Generation is showing how in Chile they are in directly advertising the will. A store owner has hooked up a Wii to a big screen and let people play Wii Sports. I would love to do this at Dundas Square/Toronto Life. [Via New Generation]
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Tipster Thursdays: Include Prologue In Your Marketing Plan

Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different and unusual uses for the technology. This weeks column is going to look [...]
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Weekly News & Link Roundup: January 27 – February 2, 2008

Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. This [...]
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