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Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Monthly Archives: February 2008
Sony Opens Up PS3 and Talks In-Game Ads
Last year I mentioned Sony’s in-game ad unit (here and here) and how this is an interesting move and competes with Microsofts’ Massive, Google’s AdScape.
Sony’s open platform is a clear departure from how things are done on Microsoft’s Xbox, whose exclusive model means all dynamic in-game ads must be brokered through Massive, a company the [...]
Posted in Video & TV Ads Leave a comment
Quantity vs Quality: Guess Who Won?
After attending PodCamp Toronto this past weekend. An interested debate took place between Ryan C and myself about quantity vs quality. One thing I find challenging with clients is helping them get past the numbers and start to look at the quality of the results. Quantity only matter to a threshold until it starts to [...]
Weekly News & Link Roundup: February 17 – 23, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. Enjoy [...]
EA gets inspired by eHarmony commercials
Electronic Arts has some fun spoofing the eHarmony.com campaign in a collection of new spots promoting its Burnout Paradise driving game. See a bunch of the ads here, in which couples laugh about how they found compatibility largely through “T-boning” and “rear ending” each other (in the game).
[Via AdFreak]
Posted in Advertising, Video & TV Ads Leave a comment
Weekly News & Link Roundup: February 10 – 16, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. This [...]
Facebook Game App Promotes TV Show
Jonathan Kleiman over at AllFacebook.com has a look at Breaking Bad’s Facebook game.
This app is a fantastic example of a marketing solution for a product that can attract people who are not necessarily searching for it or anything in particular. This is why Facebook adds value over search marketing. The vast majority of people who [...]
Wii Advertising In Downtown Chile
New Generation is showing how in Chile they are in directly advertising the will. A store owner has hooked up a Wii to a big screen and let people play Wii Sports. I would love to do this at Dundas Square/Toronto Life.
[Via New Generation]
Tipster Thursdays: Include Prologue In Your Marketing Plan
Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Prologue, SmugMug, Qik and delicious and show you 5 different and unusual uses for the technology. This weeks column is going to look [...]
Weekly News & Link Roundup: January 27 – February 2, 2008
Here is the latest news and stories having an affect on our industry over the last week. Our readers share bookmarks with the BandwidthCamp community by tagging them BandwidthCamp on del.icio.us (a social bookmarking tool). If you’d like to participate, sign-up for delicious and share articles you think the community might find interesting. This [...]
Gamespot’s Dubious Honors Awards for Despicable Use of In-Game Advertising