Tipster Thursdays is a monthly feature covering technology and how you can incorporate it as part of your marketing plan. We’re going to look at different pieces of technology like Twitter, Pingie, Wiki, SmugMug, Facebook and delicious and show you 5 different and unusual uses for the technology. This weeks column is going to look at Twitter.
Twitter is a communication & notification tool more then anything. It allows you to connect with your audience. Fox TV, as far as I know, is the first one to setup a profile for an entertainment property. They used Twitter to promote their new series “Drive.” They have just over 1000 people following updates as the show ran last season. 
These are people who opted-in and wanted to learn everything there was to know about your brand. These are the people who will blog and promote your brand to everyone they know.
Imagine if Rockstar Games and Team Bondi setup its own Twitter feed to send out updates to its fans on new screens, website updates, game news and trailers. It could just include a short tweet (what we call Twitter messages) with a link back to the studio’s site. Major Nelson (aka Larry Herb) has a Twitter account and has been updating everyone on what is going down gaming related wise at CES.
The key to using Twitter from a marketing perspective is to think about it as a two way communication tool. The question you need to ask yourself is “How can I interact with my community using Twitter”, which could be the following:
- Announcing the release of the newest LA Noir trailer
- Get feedback from your community about the box art for LA Noir
- Have your community send in questions for an interviewing you are doing with the games developers
- Share the link to your latest podcast
- Notification tool as part of an ARG Rockstar launches
Twitter is a great tool to use if you don’t want to create an all-out, RSS-enabled corporate site or blog. How you can use Twitter to communicate and build a community around your product/brand is only limited by your imagination. What would you use Twitter for?
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3 Comments
Your article is very good and I got some ideas.
Could you please provide with more practical examples companies use twitter
Hi Andrew
No problem at all. There aren’t a lot of gaming company’s using Twitter but there are a few media and entertainment companies.
Panaros twitters daily specials: http://twitter.com/Panaros
Mitch Joel Twitter’s podcasts & blog posts: http://twitter.com/mitchjoel
Darren Rowse of ProBlogger uses Twitter for community interviews: http://www.problogger.net/archives/2008/01/23/9-benefits-of-twitter-for-bloggers/
Fox’s Drive of course: http://twitter.com/foxdrive
JetBlue seat sales: http://twitter.com/jetblue
Woot Promo: http://twitter.com/woot
NY Times News Posts: http://twitter.com/nyt_biz
BBC World News Posts: http://twitter.com/bbcworld
Thank you for the comment. Let me know if you’ve any more questions.
I think my unique way of using Twitter is unique-er than yours
I decided to transcribe the book, the benchmark of literary length in my mind, on the tiniest microblogging platform out there.
Thus, Leo Tolstoy’s ‘War & Peace’ transcribed one sentence at a time onto Twitter;
http://www.twitter.com/warandpeace
At my current posting rate, I should be done in 15-20 years. I’m almost at Chapter 2!
PS. Thanks for the heads up on JetBlue & Woot in the comments
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