It has been an amazing year for the video game industry and advertising. From Google buying Adscape at the start of the year to the PS3’s new ad campaign to pretty much finish things off. GameDaily posted their own year in review yesterday. Two things are interesting when you compare year over year from 2006 and 2007.
- Very little has changed in the grand scheme of things. In-game ads are still ruling the day regardless of the platform.
- One slight twist on everything from last year and what can only continue as we get into 2008 is that consumers are getting involved with brands and company’s more. Just look at what a fan did for Bioshock.
One of the many promises in the vague term “Web 2.0″ is that of user interactivity. Often, this implies the ability for users to interact with each other, but sometimes it is more than that. When users are actually able to serve notice to the creators and directly interact with the companies they invested in, then we have something special.
Letting your customer touch and play with your brand won’t go away anytime soon. I see to many company’s not opening up and releasing some of their power. The only people who suffer when you wait until the end is you. You’ll be the last one left behind and maybe even forgotten.
I admit that the more things change the more they stay the same when it comes to knowing your market, product and demographic. But what is changing is how many people are sitting at your marketing table. The world is changing and you don’t want to get left behind, do you?
[Via GameDaily]
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[...] for sure. It’s going to be another year of continues learning and change. After last weeks look at the year we left behind. I thought it would be a good idea to see what the year ahead might look like. [...]