Counter-Opinion: Why The Orange Box’s Name Is Alright

By Duane Brown | Published: November 29, 2007

GameSetWatch ran my counter-opinion article to Tuesday’s question about The Orange Box from Reflexive marketing director Russell Carroll.

What would you have called this compilation, if you’d have had complete free rein?

Since you are getting 5 games that span 3 franchises, you can’t or at least you shouldn’t call The Orange Box by one of the franchise names. What they are actually getting might confuse people who don’t read full articles or press releases. With a lot of the game names in The Orange Box having to do with a sequel, I might call it “The Second Level”. A Google search proves this could be marketable/brandable from a gaming perspective. Some might say it’s close to Second Life, but only the market can determine that.

Enjoy the article.

[Via GameSetWatch]

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Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

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