Behavioral Targeting Meets In-Game Ads

Over the last few months, I’ve been reading a vast array of articles talking about targeting consumers based on the persona they have shared with us online. However, this made me think back to an article at Media Post about how the moral standards we’ve in the real world may not translate very well over into the online world.

…help us understand both the kinds of identity misdirection marketers might expect to see in these worlds, as well as some of the motives behind them.

With Google launching an AdSense for Games platform and others with a vested interests in trying to become the Massive’s and IGAs of the world. We’ve to take a step back and remember that misdirection is all but to common online. How many times have you been online and heard someone act like a complete jack ass and talk themselves deeper into their already dug hole.

For example, deceivers tend to say more, rather than less, in online communication.

With the above example being all but to common online. We’ve a long way to go before what we truly know about someone matches what we know about them in the real world. Part of that is having online communication have the same value as a face-to-face communication and not having someone instinctively feels like they must lie in order not to get spammed and bombarded with in-game ads. Only then will behavioral targeting become a true stepping stone for in-game ads.

[Via MediaPost]

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