Monthly Archives: November 2007

Mention In Opinion Piece: GameSetWacth

Featured in a counter opinion piece at GameSetWacth; Counter-Opinion: Why The Orange Box’s Name Is Alright. Check it out and let me know what you think on the blog.
Posted in Client(s) & Media | Tagged , , , , | 1 Comment

Counter-Opinion: Why The Orange Box’s Name Is Alright

GameSetWatch ran my counter-opinion article to Tuesday’s question about The Orange Box from Reflexive marketing director Russell Carroll. What would you have called this compilation, if you’d have had complete free rein? Since you are getting 5 games that span 3 franchises, you can’t or at least you shouldn’t call The Orange Box by one of the [...]
Posted in Marketing | Tagged , , | Leave a comment

Behavioral Targeting Meets In-Game Ads

Over the last few months, I’ve been reading a vast array of articles talking about targeting consumers based on the persona they have shared with us online. However, this made me think back to an article at Media Post about how the moral standards we’ve in the real world may not translate very well over [...]
Posted in Advertising, Online Worlds | Tagged , , | Leave a comment

The Power of Information in Behavioral Targeting

I wanted to look behavioral targeting and the importance of having all your ducks in a row or put another way, not putting your cart before the horse when launching your marketing campaign for XYZ video game. Marketing, much like cooking, is an art and a science. The Adotas article goes on to explain the [...]
Posted in Advertising, Research | Tagged , , | Leave a comment

Weekly News Roundup: November 18 – 24, 2007

The missing link in the behavioral equation Get Personal With Your Landing Pages Can Social Media Deliver BT Results? Double Fusion: In-game Ads Can Aid Design
Posted in Marketing | Tagged , | Leave a comment

World of Warcraft Ad Goes Mainstream

In case you missed it, Monday saw the release of two humorous World of Warcraft (Wow) TV ad spots featuring Mr. “I pitty a fool” T and William “I was once famous” Shatner. We all had an alter ego growing up but now getting to show them off in the virtual world is a matter of [...]
Posted in Video & TV Ads | Tagged , , | Leave a comment

McDonalds Game Hits Facebook

I was surfing around the gaming section of Facebook’s applications this week and came across a casual game by McDonalds. It reminds me of Diner Dash, which is one of the top casual games out there today. McDonalds has 1,319 daily active users playing their game, which is about 9% of the total amount of [...]
Posted in Branding | Tagged , , , | Leave a comment

New PS3 Ads Now Running

Last Friday the Playstation.Blog showed off some of the new ads for the PS3. Now that they are starting to actually air more TV ads with game content, might be in-game might not be, and show off what the system could/can do. I think things are starting to look better for Sony all around. I [...]
Posted in Advertising | Tagged , , , | Leave a comment

Weekly News Roundup: November 11 – 17, 2007

GameIndustry.biz has their Thursday column devotes to crossover of in-gameads and video game Early Advergames, part III at Kotaku. Who knew Cool Aid was so hip. Gamecock co-founder Mike Wilson talks marketing over at Gamasutra
Posted in Advertising | Tagged , , | Leave a comment

NBC Gets Into In-GameAds

NBC has surfed it’s way into In-GameAds via an investment into IGA Worldwide last summer. “What we’ve done is carve out a portion of our ad inventory for NBC to sell directly,” explains Justin Townsend, CEO of Manhattan-based IGA. “That relationship enables us to bring all the marketing power of the country’s largest TV network to [...]
Posted in Advertising | Tagged , , , | Leave a comment