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Hi there! My name is Duane Brown.
I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.
You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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Monthly Archives: November 2007
Counter-Opinion: Why The Orange Box’s Name Is Alright
GameSetWatch ran my counter-opinion article to Tuesday’s question about The Orange Box from Reflexive marketing director Russell Carroll.
What would you have called this compilation, if you’d have had complete free rein?
Since you are getting 5 games that span 3 franchises, you can’t or at least you shouldn’t call The Orange Box by one of the [...]
Behavioral Targeting Meets In-Game Ads
Over the last few months, I’ve been reading a vast array of articles talking about targeting consumers based on the persona they have shared with us online. However, this made me think back to an article at Media Post about how the moral standards we’ve in the real world may not translate very well over [...]
Posted in Advertising, Online Worlds Tagged Advertising, BehavioralTargeting, VirtualWorlds. In-GameAds Leave a comment
The Power of Information in Behavioral Targeting
I wanted to look behavioral targeting and the importance of having all your ducks in a row or put another way, not putting your cart before the horse when launching your marketing campaign for XYZ video game. Marketing, much like cooking, is an art and a science. The Adotas article goes on to explain the [...]
McDonalds Game Hits Facebook
I was surfing around the gaming section of Facebook’s applications this week and came across a casual game by McDonalds. It reminds me of Diner Dash, which is one of the top casual games out there today. McDonalds has 1,319 daily active users playing their game, which is about 9% of the total amount of [...]
New PS3 Ads Now Running
Last Friday the Playstation.Blog showed off some of the new ads for the PS3. Now that they are starting to actually air more TV ads with game content, might be in-game might not be, and show off what the system could/can do. I think things are starting to look better for Sony all around. I [...]
Weekly News Roundup: November 11 – 17, 2007
GameIndustry.biz has their Thursday column devotes to crossover of in-gameads and video game
Early Advergames, part III at Kotaku. Who knew Cool Aid was so hip.
Gamecock co-founder Mike Wilson talks marketing over at Gamasutra
NBC Gets Into In-GameAds
NBC has surfed it’s way into In-GameAds via an investment into IGA Worldwide last summer.
“What we’ve done is carve out a portion of our ad inventory for NBC to sell directly,” explains Justin Townsend, CEO of Manhattan-based IGA. “That relationship enables us to bring all the marketing power of the country’s largest TV network to [...]
Mention In Opinion Piece: GameSetWacth