Sony has just announced the launch of an internal in-game advertising group. The group will be run by Darlene Kindler.
This department was created after Sony partnered with Nielsen Media Research (the people who do TV ratings etc) in July. They’re trying to develop a measurement system to monitor game network advertising. Part of the stuff they’ll be monitoring is PLAYSTATION Home, the 3D community for PS3 users.
This was going to happen sooner of later. Sony’s not going to let DoubleFusion, IGA and other capture revenue that they could be making without the use of a middle man.
Update: [Via Sony Press Release, Gamasutra and Kotaku]
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