BBC Launches Virtual World

By Duane Brown | Published: October 7, 2007

The BBC plans to launch Adventure Rock with a Club Penguin stance on advertising.

“Club Penguin has taken a firm stand and will not include any advertising or subtle cross-marketing opportunities,” Club Penguin communications director Kate Mason said in an interview with MIPCOM News. “There’s a coffee shop begging to be a Starbucks, but that will never happen,” she added.

Club Penguin was that Canadian build virtual world that sold to Disney back in August. It’s to early to tell how well Adventure Rock will do, but there is a market for tween and teen virtual worlds.

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Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

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