In-Game Ads Really Work

By Duane Brown | Published: August 8, 2007

Jeff Carnahan, who works at Massive, has a great post on a new study his company released about in-game ads.

  • Automotive advertisers achieved a 69% increase in purchase consideration among likely car buyers.
  • A consumer packaged goods (CPG) client saw a 71% increase among gamers who considered their snack food a “cool brand”. Among males 18-24 brand familiarity rose 63%.
  • A fast-food restaurant ad saw its rating (those who liked it a lot vs. liked it a little) rise 39%.
  • A technology tools client saw a 70% increase in brand rating.

The numbers look quite impress and I think that mostly has to do with the ads being relevant to the space they are shown in. I want spend some time going over the study myself this week and digging deeper into it.

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