http://www.creativetraction.com/2007/07/25/microsoft-and-electronic-arts-announced-ingame-ad-deal/ Digital Marketing: Looking at strategy and how it shapes my world by Duane Brown Thu, 18 Mar 2010 13:27:43 -0700 hourly 1 http://www.creativetraction.com/2007/07/25/microsoft-and-electronic-arts-announced-ingame-ad-deal/comment-page-1/#comment-118 In-Game Ads Win Cachet Through a Deal With EA at BandwidthCamp Tue, 31 Jul 2007 15:17:21 +0000 http://www.bandwidthcamp.com/?p=156#comment-118 [...] AdAge has a great article on the deal between EA and Massive/Microsoft that I posted about last week.And while a few extra million may not seem like much to a $3 billion company like EA, the ad revenue is easy money & that is, it adds to a publisher's bottom line without adding much to top-line development costs. And in a low-margin business with only $3 to $5 in profit on a $50 video game, even one extra dollar per box is significant. [...] [...] AdAge has a great article on the deal between EA and Massive/Microsoft that I posted about last week.And while a few extra million may not seem like much to a $3 billion company like EA, the ad revenue is easy money & that is, it adds to a publisher’s bottom line without adding much to top-line development costs. And in a low-margin business with only $3 to $5 in profit on a $50 video game, even one extra dollar per box is significant. [...]

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