Double Fusion Releases In-Game Ad Research and Signes Major Ad Deal

By Duane Brown | Published: July 24, 2007

Yesterday, Double Fusion seemed to be the top topic of the day. They not only released a new study in conjunction with market research firm Interpret. They also signed a three-year deal with Eidos Interactive.

“..gamers not only notice ads in games but are impacted by them positively, increasing their intent to buy.”

The study was pretty interesting, but lets be honest. You can get a study to say pretty much anything you want. It’ll be interesting to see how things play out in the long run.

[tags]DoubleFusion, In-GameAds[/tags]

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Author

Hi there! My name is Duane Brown.

I am a digital strategist helping clients connect with their communities and stakeholders online. I've a strong passion for digital marketing and video games. Read my full bio or contact me if you wish to hire me for your next campaign or project.

You may have also come here because of my popular post: Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide
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