Another new report released on Friday is saying that in-game advertising is going to grow to $971.3 million by the year 2011.
According to a new report published by Yankee Group analysts, in-game advertising could climb considerably to $971.3 million by the year 2011, up from just $77 million globally in 2006 and $56 million in 2005, as companies begin to target the video game market for static and dynamic commercials.
This is a stark contrast to the report releases by Parks Associates a few weeks ago. Parks Associates is thinking $2 billion by 2012, which is crazy as a $1 billion dollar difference in a year is a lot of in-game ads. Hopefully they are using different metrics and crunching their numbers different. I wonder when these reports will start to including virtual worlds like Second Life and There.com if they start adding advertising to their revenue mix.
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[...] Forget in-game ads and sponsored tournament because the next big trend in advertising in gaming is through achievements. In short, achievements are goals offered up by the game’s developer. They can be as simple, as complex, or as off the wall as any of the following examples: [...]