Adotas is quoting a new report from Parks Associates that says in-game advertising will reach $2 billion by 2012, which is not far off mind you.
Cai approximates that marketers spent $15 million on virtual worlds marketing projects last year, which doesn’t include branded virtual worlds efforts.
I assuming this includes what marketers are spending in Second Life. Check out the article.
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[...] This is a stark contrast to the report releases by Parks Associates a few weeks ago. Parks Associates is thinking $2 billion by 2012, which is crazy as a $1 billion dollar difference in a year is a lot of in-game ads. Hopefully they are using different metrics and crunching their numbers different. I wonder when these reports will start to including virtual worlds like Second Life and There.com if they start adding advertising to their revenue mix. [...]
[...] is a stark contrast to the report releases by Parks Associates a few weeks ago. Parks Associates is thinking $2 billion by 2012, which is crazy as a $1 billion [...]