Halo 3 goes Viral

By Duane Brown | Published: June 19, 2007

GamesIndustry.com is reporting that the marketing campaign for Halo 3 is getting underway.

“‘Iris’ is a spiral campaign designed to take gamers on an incredible journey through the Halo universe,” he stated.

“Led by an ‘unknown’ hand, users will discover bits of previously unknown information about the Halos, the Flood, the Forerunners, and the true origins behind the Halo trilogy.”

The first two campaigns for Halo trilogy were beyond what we would called traditional marketing. Alternate reality gaming is changing how traditional marketing is done in video games. It’s adding a very social aspect to the over arching campaign. It’ll will be interesting to watch this campaign as it reaches launch day for Halo 3.

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