How Are Global Fortune 100 Companies Leveraging Social Media?

That’s one big question trying to be answered in a new study put out by Burson-Marsteller. If you don’t want to read the report. Then check out this very cool infographic that came out today care of Flowtown.

  • 65 percent of the Fortune Global 100 had active accounts on Twitter, 54 percent had a Facebook fan page, 50 percent had a YouTube channel, and 33 percent had corporate blogs.
  • Only 20 percent of the major international companies were utilizing all four platforms to engage with stakeholders.
  • Companies based in the United States and Europe were most likely to use Twitter (U.S.: 72 percent, Europe: 71 percent) or Facebook (U.S.: 69 percent, Europe: 52 percent) than they were to have corporate blogs (U.S.: 34 percent, Europe: 25 percent), while companies from Asia-Pacific were more likely to utilize corporate blogs (50 percent) than other forms of social media (Twitter: 40 percent, Facebook: 40 percent).
  • Companies using Twitter are following an average of 731 people each and 38 percent of companies are responding to people’s tweets

I found the new study to be helpful and even started using it in a new client deck today.

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Event: HST 101 for Business

ING Direct Canada is hosting a seminar for business on HST, which is coming into affect July 1st, 2010.

Ready or not, the HST (Harmonized Sales Tax) is coming and we want to help you get your business prepared for it.

Come and join our HST 101 for Business seminar to learn how the HST will affect your business and your clients. Find out how to collect and report it and hear how you can save more money.

It should be a good event and one I’m looking forward to attending.

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DICE 2010: The future of gaming

Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular “Facebook Games” era.

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The future of social media monitoring

This past week a report surfaced that only 50% of tweets are in English. The other 4 top languages are Japanese, Portuguese, Malay & Spanish. The release of this report got me thinking as more global firms get into monitoring their brand online and the implications for them by this report.

We already  have many public relations, advertising and other agencies using more then one social media monitoring tool for a brand. The big reason for this is because every tool is different and using two tools increases your likely hood that you won’t miss anything online. Also, each tool is going to offer something different for each brand. I know a few friends at different advertising shops are really digging Sysomos right now. However, what happens when your team is based in North American or Europe and you want to monitor your brand in Asia.

Read More »

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#CupCakeWednesday: another example of the power of Twitter

All About The Cupcake
An innocent tweet last week has brought the joy of cupcakes to my door this afternoon. What started out as a conversation between two of my friends about cupcakes and Cinnabon launching their new cupcake line in the US this year. Got Cinnabon to not only connect with my two friends but help make their dream of bringing the goodness of #CupCakeWednesday to those lucky few in the downtown core today. Cinnabon didn’t have to join the conversation nor did they have to give my friends free product to share with their network around Toronto. But they understood that the economics are changing and they needs to nurture that new change in business.

Cinnabon Cupcake

All About The Benjamins
For my business readers who question the value of social media and building out your network with the right connections, let me just say this. My latest major client came from a connection on Twitter. I’m working on some important business that is key for my boss and the global agency he works for. I won’t say more then that as I’m a tight lipped person on new business and even if I had not signed an NDA. I still wouldn’t say anything as I’ve been telling everyone since last week when I started working on this business for Proximity.

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Did You Know?

I often watch this video with excitement as I think about what the future will hold as I take the next step in my life. However, the title of this video is also how I felt today. There was a lot I didn’t know or at least felt I didn’t. But come Monday… the gloves are coming off. It’s time to wow the client.

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ChangeCampTO: Tomorrow

So tomorrow is the big day for ChangeChampTo:

Design a toolkit for a self-organizing civic movement
In a fun-but-focused 3 hours, registered attendees will contribute to the creation of a toolkit for a self-organizing, people-driven, nonpartisan movement for positive change in Toronto and beyond.

We see the municipal elections in 2010 as an excuse to gather people together to have real dialogues about the future of our communities. We believe that open source approaches can enable those conversations across the City of Toronto and beyond through community-based leadership.

We are tentatively calling this open toolkit “ChangeCamp-in-a-Box”. This idea was born in a ChangeLab session at last year’s ChangeCamp, and this year we plan to make it real.

Date: Tuesday, February 16, 2010 from 5:00 PM – 9:00 PM (ET)

Location:
Toronto Reference Library
Bram & Bluma Appel Salon
789 Yonge Street
Toronto, Ontario M4W 2G8
Canada

Hope to see everyone there. I’m going to be the A/V guy on duty and shall love the night.

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SocialTALK from Syncapse

Syncapse launched SocialTALK this past Wednesday as a way to track all your different social media conversation in one place. You can read a post about it from Christopher Berry who works at Syncapse. Of course there is the press release or YouTube video below.

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Google’s Super Bowl Ad

I didn’t spent yesterday watching the Super Bowl like most people. I was at a friend’s house having a potluck. Everyone seems to be talking about Google’s Super Bowl Ad and having just watched it. I really enjoyed the ad.

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